Most leaders assume they know what’s wrong with their conversions.
They do what modern marketing teaches them to do.
Results plateau.
This is not a failure of effort.
The book reframes the entire https://brontecjph987922.bluxeblog.com/73722434/your-conversion-problem-isn-t-what-you-think-it-s-not-your-strategy-not-your-data-insights-from-the-psychology-of-yes-by-arnaldo-arns-jara-why-conversion-optimization-doesn-t-work-a-better-way-to-fix-conversions-the-misdiagnosis-problem-i
